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STUDENT, ATHLETE, AND ENTREPRENEUR, CSI'S NATALIA SANDOR IS DOING IT ALL

By Alexis Kateridge, CSI Sports Information
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Natalia Sandor is not only the captain of the CSI Women's Soccer Team, she is also a business owner.

Drive. Passion. Desire to excel and do well. The ability to push one’s self to new levels.

These are the qualities that make up a student-athlete.

But they are also the qualities that make up an entrepreneur.

Natalia Sandor is a senior on the College of Staten Island soccer team. She is a student in the Macaulay Honors College at the College of Staten Island. And she is also the owner of a startup entitled Sand Bars Handcrafted, a gourmet ice cream sandwich with roots tied to her Bayport home.

If Sandor had to be summed up in just three words, she would be described as ambitious, nonstop, and compassionate. She walks across campus with a swagger unmatched, owning everything she does. Fire in her eyes and kindness in her heart.

Whether it be on the soccer field, in the classroom, or in the boardroom, Sandor takes pride in what she has accomplished, and rightfully so.

After a successful freshman year at the College of Staten Island, both on the field and in the classroom, Sandor found herself ruminating on an idea of how she was going to spend her summer days back in Long Island.  Her love of startups, coupled with her love for ice cream, started Sand Bars.  She launched the company in 2017.

“I am an ice cream enthusiast," tells Sandor.  "I travel far and wide for the best ice cream. I care about what it tastes like. It’s my favorite dessert, and it gives me a lot of joy.“

Anyone that knows Sandor knows that she typically has at least a gallon of mint chip in the freezer at any given moment. So, it seemed only natural that she would combine her adoration of ice cream into a deliciously sweet summer treat enjoyed by everyone. With ice cream locally sourced from Long Island, Sandor's idea saw her favorite flavors meshed between the chocolate chip cookie recipe that she's been perfecting since she was twelve years old.  From there, she began production and selling locally, later partnering with a manufacturer who has helped her with bulk production and packaging, enough to distribute between 500-1,000 pieces per week sold at local shops and restaurants.

“My favorite part is that I started this when I was 18. It needed 3-5 years to find its shape," she explained.  "If anything I wish I started it sooner. Usually, the older you get, the less risk tolerant you are.”

I'm an ice cream enthusiast. I travel far and wide for the best ice cream. I care about what it tastes like.
Natalia Sandor

Sandor's startup story is one of perseverance.  While many of her friends were soaking up the summer sun and enjoying the break between the school year, Sandor could be found selling her bars at festivals, eventually working up enough funds and product to sell Sand Bars to restaurants in the Hamptons were celebrities like Alec Baldwin have enjoyed them.

"The advice that I have for anyone who wants to 'do their own thing' is to stop talking and be a doer," she says.  "There are always going to be questions and what-ifs or things that can and will go wrong, but you just have to start.  Some people spend their whole lives talking about what they want to do, and they don't get to do it because they're too busy busy talking about it."

Being a college student is hard enough on its own. You must work tirelessly to ensure good grades, be dedicated to your classwork, and balance your assignments with your classes, work, and a social life. But managing your own small business on top of that? As well as being the captain of your college soccer team? It almost seems impossible.

But Sandor seems to handle it with ease.

As a student in the Macaulay Honors College at the College of Staten Island, ambition runs through Sandor’s blood more so than that Mint Chip she so dearly loves.

 

Sandor started her enterprise in 2017, right around the time she was immersed in Business courses at CSI.
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Having an idea for a business is one thing, selling your product is another, and Sandor wants to make sure her product is marketable and consumable.

Macaulay Honors College is an honors college throughout eight different campuses in the City University of New York, or CUNY, system. It is a difficult program that holds its students to high standards.   In return for good grades, the program provides students with amazing benefits, connections, and opportunities. In fact, getting into Macaulay was the whole reason that Sandor came to the College of Staten Island. The promise of free tuition and early internships was pull enough to get her here, the ability to play soccer was no more than a happy bonus.

“Macaulay is an unconventional education that can’t be found anywhere else, and I will always appreciate everything it's brought to me," Sandor said.

Of course, her proficiency as a high-level student along with her business savvy, comes hand-in-hand with the work she's been doing on the soccer field.  After starring for Bayport-Blue Point High School in Long Island, she was recruited to attend CSI by former Women's Soccer coach Giuseppe Pennetti and hasn't missed a beat.  

Since joining the soccer team, Sandor has made huge strides, playing in a total of 60 games, scoring six goals, as a defensive midfielder. She currently serves as the captain of the team. 

A walk down the Athletics hallway have staffers greatly admiring how hard working and ambitious Sandor is, saying that she is an excellent example for her fellow student-athletes to follow. Sandor carries herself with pride, and fiercely goes after whatever she wants in life, whether it be starting her own business, chartering a Sustainability Club at the College of Staten Island, or ensuring that she has as many opportunities for internships and travel that she can.

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Sandor's captaincy has seen her start 40 games her CSI career as a defensive midfielder who often throws herself into the attack.

Since the Ice Cream sandwich business is seasonal, Sandor is still able to focus on school and sports from fall until spring while working to build her business in the summer months. 

When asked how Sand Bars came to be what it is today, Sandor insisted that the support of others was what really pushed her. People were loving what she was producing, and she loved making it. Her family and friends were extremely supportive of her and her dream.

“You aren’t going to be able to get anywhere without a solid foundation,"  she explained.  "You need to find whoever those people are for you. No matter what you are doing, you can’t do anything by yourself. Whether you want to be an entrepreneur, a writer, or a stock analyst, there are going to be days when you want to quit, and you need these people to tell you not to. People that are going to push you to be better. You can’t get that from just yourself."

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Natalia is kept on the go by her business, especially over the summer when many of her friends are finally at rest after the school year.

But just like any good startup, there are some hurdles that must be jumped, the biggest being production and keeping up with the high demand for her product.  But Sandor contends that this is where soccer came into play for her. Her business became all about accountability. Being on time and being determined to see things through to the end are a lot like being in a game. The importance of having a team and knowing people are always behind you to pick you up or help you out became clear.  Carrying your own responsibilities to that is also critical, and Sandor sees the parallels.  

College of Staten Island Women's Soccer Alumni Catherine Mulligan reflects on Sandor's work ethic and her penchant for seeing things through and how it has paid dividends.   "She has a crazy amount of opportunities that she made for herself, and it's because she has an insane drive that never stops," Mulligan said.  "She works hard to make every day count, and she has a way of crushing every obstacle that comes flying at her." 

While Sand Bars has been truly successful so far, Sandor doesn’t really see herself sticking with it forever. Rather, she is looking at this as a learning experience in which she can grow into a better business owner. She acknowledges that this is something that could be big, but ultimately, she sees herself selling the company one day. But not before she sees it fill its full potential.

CC-Nicole
Natalia has involved her teammates in the Sand Bars enterprise, among them, Catherine Mulligan (left) and Nicole Mignone (right)

"I don't just see myself doing one thing when I’m older," she explains.  "I hope to have Sand Bars in my back pocket and still have some affiliation with it, but I want to keep inventing and creating. Whether that be some sort of continuation of Sand Bars or something  completely separate.  I could be a lawyer or a writer! I want to write a book and I want to be a professor too. The cool part of it is that I'm so young and there’s so many directions.”

Sandor has far too many goals to be tied to any singular purpose.  On a deeper dive, she really has a passion for technology and tech project management, and she did say her dream was to earn her Tech MBA from Cornell.

She has a crazy amount of opportunities that she has made for herself, and it's because she has an insane drive that never stops. She works hard to make every day count, and she has a way of crushing every obstacle that comes flying at her.
Catherine Mulligan, former teammate and Alumni

In the meantime, Sandor is working towards a Business degree at the College of Staten Island. Business was an easy choice of major due to its versatility, according to Sandor.

“The degree in Business is essentially the study of people and how they interact with the world. It has to do with keeping up with the world too, creating products that people will like," she noted.  "If you aren’t going to be something specific like a teacher or a nurse, a business degree includes the most amount of skills.  English, technology, interpersonal skills, It's the whole shebang. As someone who doesn’t want to be put in boxes, it helps me be open to other options.”

 If there’s one thing Sandor doesn’t want to do, it’s limit herself. And why should she? Look at all she has accomplished within the last few years. 

Classes such as Accounting 2 have been truly helpful as Sandor continues to grow and develop her business. She notes that discussions in class of shareholders agreements and selling equity have had direct parallels to what she is currently doing for her business, especially as she enters board rooms to discuss such matters about her business. Being able to make these connections have made school work a breeze and the difficult world of owning a start up a little clearer.

The degree in Business is essentially the study of people and how they interact with the world. It has to do with keeping up with the world too, creating products that people will like... As someone who doesn’t want to be put in boxes, it helps me be open to other options.
Natalia Sandor

She will graduate in May of 2020 with two degrees in Business, one from the College of Staten Island, and the other from Macaulay Honors College. She will continue to grow her business and develop her following, perfecting her business model and planning other projects to work on. 

The go-getter certainly knows how to keep it together.

"I don't drink coffee," she said.  "So I go get a cone instead."

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Sand Bars is currently involved in a competition called RipTide, in which start ups compete for votes in order to gain resources that will help their startups flourish. If you love Sandor’s story and want to help support her, you can go to the i-hamptons website and vote for her start up by leaving a comment on her page.

Sand Bars Handcrafted Website
I-Hamptons Startup Competition

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